Elevate, Don't Complicate: Smarter Product and Equipment Choices


Pro to Pro Talk

Hi Reader

Choosing a skincare line isn’t just about ingredients or packaging—it’s about strategy. The wrong decision can drain your budget and confuse your brand, while the right one can elevate your services and cement your reputation.

In my latest blog, I break down how to evaluate product lines and equipment with clarity and confidence, including:
✨ Aligning choices with your mission and values
✨ Understanding ROI and margins
✨ Why education and training matter
✨ Building partnerships, not just purchases
✨ Equipment as an extension of your services

👉 Click here to read the full article

And if you want to take this topic even deeper, join me for our next Pro to Pro Talk: Elevate, Don’t Complicate. Pam Huck from MedSpa Distributors and I will be covering practical strategies and real-world insights to help you make smarter decisions about product lines and equipment.

📅 Date/Time: Wednesday, Oct 1st 11:00A M EST
📍 Location: Live on Google Meet (link sent after registration)
🎥 Replay available if you can’t join live

👉 Register here for the free Pro to Pro Talk

Smart decisions now can shape your professional identity for years to come.

To your success,

6105 Peachtree Dunwoody Rd Ste E-150 , Sandy Springs, GA 30328 Unsubscribe

How To: Esthetician Training

I’m Kelly Wolcott, founder of How-To: Esthetician Training. After 25 years, three successful skincare businesses, and thousands of client treatments, I teach what truly moves the needle—both in client results and your bottom line. My mission: deliver no-fluff education so you can practice with confidence and integrity.

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