Pro to Pro Talk Hi Reader Choosing a skincare line isn’t just about ingredients or packaging—it’s about strategy. The wrong decision can drain your budget and confuse your brand, while the right one can elevate your services and cement your reputation. In my latest blog, I break down how to evaluate product lines and equipment with clarity and confidence, including: ✨ Aligning choices with your mission and values ✨ Understanding ROI and margins ✨ Why education and training matter ✨ Building...
27 days ago • 1 min read
How To: Esthetician Training Supporting Client Results and Business Growth A Pro-to-Pro Talk with Jessica Cooley ✨Intro:Retail doesn’t have to feel pushy or awkward. In our recent Pro-to-Pro Talk, licensed esthetician and Skin Wand Pro founder Jessica Cooley shared how her decades-long experience in retail management shaped her success in aesthetics. She broke down how retail can be seamlessly integrated into the client experience—not as a hard sell, but as a continuation of care. 💆♀️🧴 Here...
3 months ago • 2 min read
How To: Esthetician Training Congratulations! You've earned your esthetician license—an incredible achievement marking the beginning of your professional journey. But here's the real question: what's next? While licensing sets a solid foundation, true success and fulfillment come from continuous professional development and personal growth. I'm excited to announce the next Pro to Pro Talk, "From Licensed to Limitless," featuring Nichelle Foster Mosley, an internationally recognized...
3 months ago • 1 min read
How To: Esthetician Training I am thrilled to be a speaker for the Esty’s Thrive: Online Esthetic Summit 2025 — the ultimate online event for estheticians who are ready to thrive in their business and career. 📆 Mondays in October (Video Recordings Available if Can’t Make The Date)📍100% Online🎓 CEUs Available🎟️Save your spot now: estheticianwebsites.com/esthetic-virtual-summit-2025 See you there, 6105 Peachtree Dunwoody Rd Ste E-150 , Sandy Springs, GA 30328Unsubscribe · Preferences
3 months ago • 1 min read
How-To: Esthetician Training How Retail Can Elevate Your Skincare Business (Without Feeling Salesy) Retail isn’t just an add-on—it’s a powerful tool that can increase your income, improve client outcomes, and reinforce the education you offer during treatments. When approached with purpose and authenticity, retail becomes part of the client’s skincare journey. Why Retail Matters in Your Esthetic Business Retail can contribute significantly to your bottom line. According to the International...
3 months ago • 1 min read
How To: Esthetician Training From Facial to Forever Client: Lessons in Building Trust A Pro-to-Pro Talk with Robin Lee ✨ Intro: What does it really take to earn a client’s trust—and keep it? It’s one of the most important questions estheticians can ask, especially in a time when clients are more distracted, more informed (or misinformed), and more hesitant than ever. In this Pro-to-Pro Talk, I sat down with Robin Lee, a licensed esthetician of 34 years and U.S. distributor for Clayton Shagal,...
3 months ago • 2 min read
Hi Reader, Retail can be one of the most underused tools in an esthetician’s business—not because we don’t believe in the products, but because it can feel uncomfortable to sell. That’s why I’m inviting you to join me for a conversation with Jessica Cooley, licensed esthetician and founder of Skin Wand Pro, who brings a fresh perspective on retail—grounded in years of experience in retail management. In this Esthetician-to-Esthetician talk, Jessica will share how she: • Brings retail strategy...
3 months ago • 1 min read
Hi Reader, If you missed the live talk with Robin Lee—no worries! The replay is available on the How-To: Esthetician Training YouTube channel. This conversation was honest, insightful, and full of real talk about what it takes to build (and keep) client trust in your esthetics practice. We covered: ✔️ Why client trust is the real foundation of loyalty ✔️ What breaks trust—without you realizing it ✔️ How to strengthen trust in small, consistent ways ✔️ Robin’s personal stories from 30+ years...
4 months ago • 1 min read
Hi Reader! The year is almost over—are you ready to start the next one stronger than ever? I’ve created a free resource just for you: The Beauty Pro Year-End Checklist 📝✨. It’s packed with actionable steps to: 🧽 Refresh your space and supplies. 📋 Organize your client database. 📊 Review your services, pricing, and marketing. 🎁 Build stronger connections with your clients. ✨ This checklist will help you close out 2024 with clarity and plan for an incredible 2025. 👇 Download your free copy now:...
10 months ago • 1 min read